111 Navy Emeco

Description :
The Coca-Cola Company and Emeco, a leading furniture manufacturer, have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy® Chair, to create a new chair made from at least 111 recycled plastic bottles. The aptly named “111 Navy Chair™” debuts this week at the 2010 Salone Internazionale del Mobile, one of the top furniture trade shows in the world held here on April 14-19.
Modeled after the original aluminium Emeco Navy Chair designed in 1944 for the U.S. Navy, each 111 Navy Chair contains a mix of 60 percent rPET plastic (recycled polyethylene terephthalate plastic) and a special combination of other materials including pigment and glass fiber for strength. It is estimated that more than three million PET plastic bottles will be repurposed annually for the production of 111 Navy Chairs.
“The 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design,” said Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “This latest addition to our line of rPET licensed merchandise underscores the fact that Coca-Cola bottles are valuable recyclables. It is another step in our vision to recover and reuse all of our bottles and cans.”
The rPET content in each chair is sourced from the world’s largest plastic bottle-tobottle recycling plant that began operation in 2009 in Spartanburg, South Carolina in the United States through a partnership between The Coca-Cola Company and United Resource Recovery Corp.

Characteristics :
Recycled plastic bottles
Colors red, white, light grey, orange, green or anthracite

Dimensions :
Length 41 cm
Depht 50 cm
Height 86 cm